We offer a wide range of Digital Services
Contact Us Today
If you want to create a new website or redesign your present one, then you can think of buliding it using the WordPress platform. WordPress features content management system that provides flexibility, power and ease of use. Here are some reasons why you should build your website on WordPress.
Easy to update and add content
With WordPress, it is easy to add contents and updating them. With WordPress, you are in control of your website. You won’t have to rely on anyone to update or add content to your site.
Search Engine friendly
WordPress is search engine friendly. The way WordPress sites are structured, makes it easy for search engines to find your site and index it. A WordPress site also generates an RSS feed that makes it easy for Search Engines to index new contents. They keep coming back to your site to find more new contents. When you add images to your content, WordPress makes it easy to add descriptive information about the images also.
WordPress provides the functionality required to manage and publish the content for your site. There are various plugins that provides additional functionality like social media buttons, shopping carts, contact forms, e-commerce, sliding images, etc. WordPress also provides comment option so that your visitors can comment and share information. This helps to build relationships with the users.
WordPress is extremely popular and flexible option for building a good looking website for your business. You should use WordPress to build your business or personal website.
A good website includes important components like design, navigation, content and functionality. Nowadays, it is very important to run a business website. It is necessary that you make your website as user-friendly as possible. Here are 3 tips for you.
1. Concise content that is readable
Content is the heart of a website. You should provide fresh, easy to read and interactive contents. Your content should be easy to scan. Maximum readers simply skim through the content, instead of reading it. Keep paragraphs small. If you format your text in columns like in newspapers, then it’s easy to scan. You should use correct headings, paragraphs, lists and bullets. If you put images within contents then it allows users to read fast. You need to find the write contrast between background and the content. Use lots of white spaces. Your font should be readable. Try to avoid broken links, which is very unprofessional.
2. Improve navigation
You should use simple and clear navigation in your website. The website must have clutter-free navigation. The number of menu items should be as far as possible. Configure navigation equally on every page. This will facilitate browsing. The best place to locate your navigation is on the top or left-hand side of your site. Add a search bar; this will allow users to search for the things they want, in case they get lost.
3. Speed up your site
Your site should not take too much time to load; else, the visitors will leave your page. You should make sure that your site loads within 4 to 6 seconds. Loading time of a site also affects search engine rankings. You should limit use of large photos or videos. Lower the number of redirects.
These tips will ensure that your site remains functional and user-friendly. Websites are very powerful tools for the online success of your business. You must take time to build your website so that it’s user-friendly.
Marketing has changed drastically within the last few decades. The Internet is evolving fast and people are coming up with new ways of marketing their products and services online. Like other businesses, accountants and bookkeepers who are building cloud practices need to make sure that they are applying the right marketing strategies for their business. Here are some digital marketing ideas to promote your bookkeeping firm online.
Content creation is important to get a good Roi on time. Various types of contents can be created, like blog posts, newsletters, eBooks, videos, webinars, etc. You should choose the topics of the contents carefully so that they relate to the interests of your audience. You should then decide on the target audience. You should identify the problems audiences face and provide solutions for them. You can dig into the audiences’ LinkedIn groups or Twitter feed to get information about their preferences. You must focus on creating engaging contents.
Social marketing network
You should take the advantage of the various social networks that are available today. Most of your customers are there. You must create engaging content that your audiences will find useful and share it on various social networks like Facebook, LinkedIn and Twitter.
Webinars are a great marketing tool for various reasons. It is a great way to highlight your firm and expertise, at the same time adding value to those attending. You can record your webinars and upload it in YouTube channel. When a person attends a webinar, he or she has to sign up first. So, this way you can get your lead and work on them.
Design your website professionally. Make sure you highlight your contact information on your website. Make your website responsive so that it can be accessed through mobile phones also. Just like what darcy accounting does!
You should not rely on conventional marketing practices anymore. The marketing ideas just discussed are proven tools and will be very effective for your business.